You’ve located and analyzed abandoned projects or ones that failed. What to do next can be summed up in two words: Tracking results! What did looking at your web stats, insights, bounce rates, click-throughs (or lack thereof), and conversions (or lack thereof) tell...
Learning Objective: Turning former flops into functioning funnels Half-finished funnels, opt-in incentives without a clear call to action, fantastic blog posts with no content upgrade… all of these non-optimized assets are costing money. Find them, finish them, and...
Take inventory today of the tools you use. Are they the right ones? Do they match your business size? Your budget? Your plans? Reassess the five areas where you might be getting a poor return on your investment or missing a significant opportunity: Extra hosting...
How do you currently handle landing page creation? Outsource it? Do it yourself? Use a landing page builder? All of these can be valid strategies … and all of these can also lose you money and time; or even result in landing pages that simply don’t work, and certainly...
How many social media automation tools do you use? If you answered “more than one”, you’re paying for too many (even if they’re free). If there is one or more you don’t use, discard it/them. If there’s one you use all the time, stick with that one only, and master it....
