Here’s a secret. (Well, okay, it’s not so secret – but it’s amazing how often we overlook this!) Human beings are social animals in the truest sense of the word, and one of the most noticeable ways we bond is by using the same language. I don’t just mean using the...
If you’re writing your story or videotaping it, this maxim holds every bit as true. Know your ideal client avatar. Do your homework and find out all about her, particularly: What she is struggling with What she fears What she wants (even if she doesn’t know it...
Learning Objective: Making your story so relevant to your client she’s eager to buy Storytelling is an intimate transaction. It is part confessional, part truth, and a whole lot of magic if you tell it right. Here’s a secret the best storytellers know: No matter how...
And that brings us back to our “About” stories. Two factors come into play here: Your client’s business culture Your coaching specialty What we mean by “client culture”: How does your ideal client operate? How does she think? A wealthy client is going to expect high...
Telling stories in person gives you a unique extra benefit that written or recorded storytelling doesn’t have – and that is instant feedback. You can pick up volumes of information from your audience: Which bits bore them, which parts make them hang on every word,...