Do you have current projects that are dragging on forever? You secretly think they will never be finished? Identifying the cause is a solid first step in correcting this unwelcome phenomenon (which can also become a bad habit!) Perhaps, subconsciously, you know a...
Your mission also defines your USP (Unique Selling Proposition). And vice-versa. Your USP becomes your mission. So, make sure you define both your USP and your Mission when you identify your own major pain point and how you beat it. Finally, remember that your USP...
Make a plan now so that you don’t have to break off and worry about ‘craft’ or ‘sales strategy’ while you are engaging with your ideal clients. Fortunately, it’s not that hard to do. Identify your own major pain point – the one you got past so that you have reached...
And here’s where entrepreneurs often go wrong: The ‘hard sell’. No one likes the hard sell. People feel pressured or bullied by it. And nowadays there is so much fierce competition, people back off and leave if you fall victim to the hard-sell headspace – even if they...
You have to balance mirroring and respecting your ideal audience’s personae with being your authentic self. Like the former Meghan Markle, don’t be afraid to be different in areas that are authentically you: Just make sure you let your audience know you understand...
