Life changes: So does technology, trends, and customer/ client needs. This means you have an obligation to keep your ears and eyes open, and change too. You need to position yourself to lead your most savvy, action-taking clients into the new zeitgeist currently...
You could choose to be the voice of reason in an over-glutted VIP-copycat market by still keeping your prices at a point you are doing well with … or you could be the one providing a key, huge benefit that justifies you in raising your prices to soar past them. It all...
Adding more value to your existing products is all about the “Three Ps”: Positioning Packaging Perceived value The ideal time to do this: When it’s time to upgrade and re-brand your business (but you can also do it any time you want). How do you know it’s time to...
Start by re-purposing your best-performing content using the quickest method possible for you. For example, if making videos is drop-dead easy for you, make a one or two-minute video on a point. Or, better yet, make a whole BATCH of videos in one day, and schedule...
To create high-powered re-purposed content, don’t dig through your archives looking for hidden gems: Instead, go straight to your tracking data. That will save you more time than you might ever imagine! Check your sales, social analytics, Google analytics,...
